Tag: small business

5 Tools to Increase Internet Marketing Profits

Every year, business owners across the globe make the same goals for their business – to increase revenue and profits. However, a resolution takes more than words to actualize. You have to work for it. One of the ways to boost your revenue and profits is to be strategic about your digital marketing efforts. You want to stay ahead of the competition and constantly improve your product based on insights from your customers. Here are some of the best digital marketing tools to help you execute your campaigns.

1.     Ahrefs


Ahrefs is a great tool for checking out your competitor’s backlinks, which are a key component of SEO. In addition, your business should always be on the lookout for new opportunities to build links. Run searches on competitor websites to see where they are linking back to. You can export these links to a spreadsheet and use them to find similar opportunities that will work for your business.

2.     SEMrush


This is a very powerful tool that can be used to scope out your competition. You can use it to reverse engineer your competitor’s marketing tactics. The tool allows you to plug in any URL to get access to the best ranking keywords and access other competitive information. You can also see what ads are being run by your competition.

Begin your search with a few URLs to get the keywords being used by your competitors. You need to focus on keywords that have high search results as these have the highest impact on the internet. You can use these keywords to create your website content. This will enable you to ramp up your internet marketing efforts. According to the SEO experts at  www.seovancouver.ca, you need a reliable tool to execute your SEO campaigns the right way. SEMRush is one of the best digital marketing tools to have in your arsenal.

3.     Active Campaign

Active Campaign

After customers have signed up to get coupons and discount codes on your website, what next? How do you ensure your customers find value? Active Campaign is an email marketing tool that allows you to tell stories, entertain and create value that keeps your customers coming back. You need to communicate with your leads at least 3 times a week to keep them interested in your brand.

4.     Buzzsumo


This is a tool that will help your business to find ways to leverage and make use of influencer marketing. With this tool, your business can take advantage of opportunities to reach its true potential. Buzzsumo makes it possible for users to search for content and topics that are spread out on different platforms online. You can search for information relevant to your brand or business. It helps to nurture relationships with potential clients on different platforms such as Twitter and Facebook. This way, you can use these linkages to spread your content to a larger audience.

5.    CoSchedule

CoSchedule is one of the best digital marketing tools. It helps business powers plan marketing activities, organize campaigns, plan their content, and generally get ahead of the competition. Creating content and making regular updates is one thing. But all these activities need to be scheduled to help streamline the process.



 How to Boost Your Business Email Writing Skills

There are numerous ways through which your brand can benefit from effective email correspondence. It is a gateway to getting new clients, making profits from sales and also fostering better relations with your current clientele. Here are some professional email writing tips that will bring you closer to enjoying the benefits of email marketing for businesses.

1.      You Need a Powerful Subject Line

You Need a Powerful Subject Line
Credit: Pixabay

People do not like wasting their time opening emails to know what they are about.  Therefore, if you do not have a powerful subject line, you lower the chances of having your emails read. Therefore, always ensure that your subject line tells it all in a way that makes the reader want to open your email. If you haven’t been getting the response you expect from your email marketing, you should consider coming up with another subject line.

2.      Come Up with a Clear Structure

Come Up with a Clear Structure
Credit: Pixabay

The structure of your emails plays an important role in your business writing. Ensure that your emails always start with a clear salutation. After this, you need to make your position clear before you proceed with the details. You are required to organize your thoughts and find the best way to convey them in a correspondence. Thank your reader for taking the time to read the email.

3.      Keep the Emails Short

Keep the Emails Short
Credit: Pixabay

The best emails are short and straight to the point while still following a clear-cut structure. Clearly make your intentions known to your reader. A good business email should consist of not more than 150 words. This way, you avoid unnecessary phrases that make the email too long for the reader to read through.

4.      Focus on a Friendly Tone and Style

Focus on a Friendly Tone and Style
Credit: Pixabay

While business writing differs greatly from basic email writing, it is important to ensure that you stick to a warm tone while still remaining professional. Choose your words wisely to show confidence. Every email you send will reflect back on your brand and can either damage or build your reputation. If you feel overwhelmed by the whole process, you can always professional emails by employing business writing experts.

5.      Go Through the Email before Sending

Go Through the Email before Sending
Credit: Pixabay

It is unacceptable to send emails that have grammatical errors and typos. Go through your emails before you send them out. While most people find this time consuming, it is one of the most important professional email writing tips. Do not skip this step. Your clients will not bother to read your emails if they are always burdened with the task of correcting your errors as they read along.

6.      Be Courteous

Be Courteous
Credit: Pixabay

Courtesy is important in business writing. You are tasked with being polite and showing respect to your clients, business partners, and suppliers at all times. Do not use jargon or slang while writing your emails. If you are communicating with foreigners via email, you should ensure that your email is well polished before it is sent. Use words that are universal to preserve the meaning and purpose of the email.

For more professional email writing tips, you can visit www.seotoronto.company.