Month: October 2018

Top 5 Keyword Research Tools For 2018

One of the most critical areas of any SEO campaign is picking the right keywords. They ensure that the right audience views your content which increases the chances of conversion. So how exactly do you go about finding the right keywords? SEO companies, including, make use of some nifty keyword research tools to stay ahead of the competition, and you too can. Finding the best free keyword research tool for your needs is easy. Here’s a list of the top 5 tools.

1.      Google Keyword Planner

Google Keyword Planner

This is a free keyword search tool and is part of Google AdWords. This is one of the most popular tools for keyword analysis in SEO. This tool enables you to find relevant, ideal keywords for your campaign and also the search volumes you can expect on a monthly basis for each keyword you choose.  Enter the keyword you desire to you in the search bar on the tool and wait. Google will give you a list of other related keywords to the search term you entered.

2.      Ubersuggest

This is an all-inclusive keyword research tool that makes it easier for you to optimize your site for SEO. It is the perfect tool for anyone who is just starting their digital marketing journey. You can download this tool for free. Ubersuggest will search through Google Analytics and also Google search console to find the best keywords information for your needs. It will also give you reports on your competitors and also show you where they rank. With this information, you have the opportunity to choose less competitive keywords that will increase your chances of ranking higher than your competitors.

3.      Wordstream

This is the best free keyword research tool for your online campaign. It is one of the most sophisticated tools available. This means that it provides high-quality relevant keywords that perfectly suit your niche. This tool will give you a wide range of long-tail keyword options to choose from. You have the chance to search for up to 30 queries with the free tool, which is quite impressive.

4.      Google Analytics

The list of the best keyword tools is not complete without the inclusion of Google Analytics. This is a tool used by SEO services Toronto companies to find relevant keywords for their client’s campaigns. This makes is an a-must-have tool for any SEO campaign. Google Analytics will give you reports on your Google campaign and will show you which keywords are doing poorly and which ones are performing the best.

5.      Wordtracker Scout

This is one of the best places to look for SEO campaign keywords used by your competitors for successful campaigns. This tool also gives fantastic word suggestions that have been found to help your competitors to rank highly and make money. You will get reports on what your competitors are doing, including any new hot keywords they are using. This is a free extension on Google Chrome that can go a long way in helping you improve the rankings.

6 Things You Need To Be Ready With Before Launching New PPC Campaign

Do you have all of your PPC ducks in a row? The world of pay-per-click advertising is extremely competitive, and if you don’t know the right keywords to bid on or the right extensions to add, you could be wasting your money. In some competitive markets, you may have to be clever about scheduling, targeting, and messaging in order to beat out others in your industry. Working with an SEO company Toronto service can help you soar above the competition, making use of your website in addition to PPC budget so that you have the best possible results.

The following list is based on the best way possible to launch a PPC campaign for high conversions:

1. Map Out Your Campaign

Ad Campaign

What keywords are you targeting? What products or services are you supporting? Where will the ads go? How many ad groups will be in one campaign? These questions are important to setting up your campaign properly so that it has the best chance for success. Here are some things to avoid:

  • Don’t set up one generic ad group.
  • Spit your ad groups up by relevant groups to the keywords
  • There should be 2-4 ads rotating in each group
  • Take care to have relevant ad copy specific to search queries
  • Set up a structure for paths and tracking
  • Set up site link extensions

2. Create Negative Keywords

Some keywords will just be harder to rank for than others, especially if they are on the edge of what your site is about. You may also not want to rank for certain keywords that don’t relate to your business or may be confusing for your visitors. These are typically keywords that will cost you more money than they are worth to provide a budget to. It also helps when you have a concise list of keywords that you want to rank for.

Here is an example:

A customer is looking for formal shoes. Your site only has athletic gear like sneakers. You should set up a negative keyword list to avoid formal shoewear and other types of shoes that won’t be found on your site.

3. Geo Markets

You should also target markets where you are more apt to get business, especially if you are only serving a local market. You should not try to target the whole country unless you provide a service that is profitable to every single state in the US, as well as Canada, Mexico, UK and other countries that you may want to target. This prevents costly clicks that are unqualified.

4. Set Up Conversion Tracking

Adwords and Analytics work together to track your conversions, giving you insight into audience behavior. You can attribute a campaign’s success to different ads, social media networks, and landing pages by setting up this important feature. By tracking conversions, you can gain greater ROI by testing new campaigns in the most successful ad groups.

5. Remarketing

With the use of cookies, you can set up retargeting campaigns that will remarket your ads to visitors who have come and gone to your website. This is a great way to bring in return traffic or provide another deal to customers who may have abandoned a cart.

6. SEO Success

Companies must also match brand keywords with SEO pages to fill up SERPs with the right content. You can match PPC keywords with SEO pages to ensure that visitors see the right products and content that makes you an authority, driving traffic continuously back to your online store.